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If you're a food retailer offering online grocery shopping, you may have heard that there's a new feature that shoppers can't wait to get a taste of... at-home food sampling. If you're interested in adding this tasty feature to your own online shopping program-or even if you're just interested in improving your existing in-store food sampling-we've got some helpful information to get you started.
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Simply put, food sampling stimulates your shoppers' purchasing decisions. However-looking much deeper into this concept-there's more than meets the eye when it comes to the benefits of free samples.
A study conducted by Winsight Grocery Business concluded that:
Eager to launch your own food sampling program? We recommend starting here-this page has all the sampling packaging products you'll need.
Based on neuroscience, behavioral psychology, economics, and the overall expectation of food sampling post COVID, it may come as no surprise that food retailers are itching to bring the sampling experience to shopper's homes.
Here are 3 ways to create the best experience for at-home sampling:
To dig even a little deeper, here's a few popular in-store samples we'd recommend for your at-home shoppers, along with the best products to get you started.
At-home sampling opens up a brand-new area of opportunity for food retailers, and that's reaching that loveable four-legged market. Many pet owners are more than willing to indulge their cats and dogs with new treats-and if given enough nutritional information-are ecstatic to let their four-legged companions in on the excitement of at home sampling, too.
For pet food, we'd recommend getting started by finding the right packaging: small portion cups sold in bulk are a great place to start.
While talking about at-home sampling is exciting, creative, and new, there's so many different reasons to continue improving your in-store food sampling programs, too. If you're looking to increase your in-store sales- and learn best practices for product sampling during COVID- here's a few tips.
9 out of 10 customers decide to return to a store if they enjoy their experience and receive freebies like samples.
Only Hubert delivers the expertise and products to solve complex challenges like overcoming the labor shortage, driving more food sales, and creating a memorable experience for customers.
For 75 years we’ve helped many industries—including hospitality, education, food retail, healthcare, retail, and more—overcome these unique challenges with our expertise and line of products, including displayware, display fixtures, décor, signage, bar & beverage, food prep equipment, large commercial equipment, ice machines, merchandisers, and back of the house equipment.
Want to learn more? Talk to an expert.