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Think of a puzzle. Now think of all the in-store products—the puzzle pieces. At the beginning of the puzzle-solving process, there are lots of the pieces lying around in what looks like, a very disorderly pile. The end goal and vision seem unclear when looking at this disorderly heap, and in food retail industry terms—these pieces aren’t adding up to more sales. Here’s where we come in, as our main goal is to group these puzzle pieces to seamlessly fit together to spotlight your products and make your brand’s significance become clear to customers.
As a food manufacturer, product positioning is the art of determining where a product is best placed in-store to maximize visibility, increase brand awareness, and drive sales.
Why work harder when you can work smarter?
Through maximizing strategic product positioning, there’s less of a need to fight for coveted eye-level real estate and high traffic aisles and endcaps. If you’re ready to implement top-shelf solutions without using your usual shelf space, here are a few of our most strategic options that just might be the unique fit you’ve been looking for.
Frozen food sales are on the rise due to their quick convenience and single-serving options, so why not take advantage of this progressively popular area?
Get creative snatching eye-level views with shelving above specialty bars. Having your product one reach away while customers make their self-serve meals is convenient for them, and even more fruitful for you.
Spotlight multiple items while optimizing valuable floor space. Cross-merchandise with complimentary items to encourage impulse purchases and grow basket sizes.
A common issue for all food manufacturers is getting their product effectively merchandised by food retailers. Avoid this issue by providing POP displays along with your product to determine exactly how your brand is promoted.
Simply fill out the four fields below so we can start piecing this puzzle together and getting your products noticed by target audiences.