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As you know, you are competing with online, store pickup and delivery options for the same customers. Here at HUBERT®, our team of experts has developed solutions to help drive traffic to hot spots in your stores. Below are three key ways to drive increased basket size and satisfy your customers.
Increase impulse sales by displaying complimentary items together that will tempt your customers into purchasing more, therefore increasing their basket size. This effective cross merchandising strategy is ideal for high traffic areas. Create displays with themed items bundled together like chips, pretzels, and beverages for a tailgate party or local wines and crackers by your specialty cheeses. This helps retailers quickly solve customers' needs during busy store times.
Buying decisions are made 3–4 feet from a display. Knowing this, what steps can you take to draw your customers in to make a purchase? By proactively merchandising your display according to our five elements of visual merchandising, you will create a presentation that will capture customers' attention, translate into increased sales and create a total shopping experience for the consumer. At HUBERT®, our experience is providing the right tools and techniques to be more successful. With these proven concepts and innovative products, you can build beautiful cases and tempting displays.
Providing In-Store sampling creates added excitement and a connection between the customer and store employee. 55% of Retailers say that offering free samples increase short term sales. Offer recipes or tips for multiple ways the item can be consumed or used.