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How Visual Merchandising Will Increase Basket Size

 

Give your guests the experience they’re hungry for. Engage their senses with strategically selected color, décor, texture, landscaping and communication. These display components work together to increase the perceived value of your food and elevate the customer experience. We’ll show you how.


What are the 5 Key Elements of Visual Merchandising?

Buying decisions are made 3-4 feet from a display. Knowing this, what steps can you take to draw your customers in to make a purchase? By proactively merchandising your display according to our five elements of visual merchandising, you will create a presentation that will capture customers’ attention, translate into increased sales and create a total shopping experience for the consumer. At Hubert, our experience is providing the right tools and techniques to be more successful. With these proven concepts and innovative products, you can build beautiful cases and tempting displays.

Expressly Hubert Round Stainless Steel Pedestal Risers
1

Landscaping

Increase interest in your display by landscaping, or manipulating the shape, form and elevation. Using various heights and unique shapes, you can determine the focus and flow of the display.

Enrico Honeycomb Mango Wood Collection Avocado Serving Bowl
2

Texture

Attract attention and create a “feel” to your display with various textures, or surface appearances.

Expressly Hubert Round Black Metal Basket
3

Color

Set the mood, attract attention or even make a strategic statement with color. When used correctly, it can be one of the most powerful elements of visual merchandising.

Gold Metal Lanterns
4

Décor

Elevate the effectiveness of your display with interesting décor. Crates, vases and other props can double as containers to increase the perceived value of your foods.

Risch Wood Counter Easel With Removable Chalk Panel
5

Communication

Communicate with the customer and guide them through a display with strategically placed signage. Select styles that support your theme or reinforce your brand, such as weathered, hand-written chalkboards for a rustic display.



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Ideas & Inspiration

See these elements in use at
the food retail trend page.

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Not sure where to start?

Let us help you with a free merchandising consultation or email us at FoodRetail@hubert.com and we will get back to you within 24 hours.