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Give your guests the experience they’re hungry for. Engage their senses with strategically selected color, décor, texture, landscaping and communication, all while keeping in mind the importance of cleanliness and sanitation. These display components work together to increase the perceived value of your food and elevate the customer experience. We’ll show you how.

Six Elements of Merchandising in a deli case

 

What are the 6 Key Elements of Visual Merchandising?

Buying decisions are made 3-4 feet from a display. Knowing this, what steps can you take to draw your customers in to make a purchase? By proactively merchandising your display according to our six elements of visual merchandising, you will create a presentation that will capture customers’ attention, translate into increased sales and create a total shopping experience for the consumer. At Hubert, our experience is providing the right tools and techniques to be more successful. With these proven concepts and innovative products, you can build beautiful cases, tempting displays, and create a clean, comfortable experience that keeps customers coming back.

 

Expressly Hubert Round Stainless Steel Pedestal Risers
1

Landscaping

Increase interest in your display by landscaping, or manipulating the shape, form and elevation. Using various heights and unique shapes, you can determine the focus and flow of the display.

Enrico Honeycomb Mango Wood Collection Avocado Serving Bowl
2

Texture

Attract attention and create a “feel” to your display with various textures, or surface appearances.

Expressly Hubert Round Black Metal Basket
3

Color

Set the mood, attract attention or even make a strategic statement with color. When used correctly, it can be one of the most powerful elements of visual merchandising.

Gold Metal Lanterns
4

Décor

Elevate the effectiveness of your display with interesting décor. Crates, vases and other props can double as containers to increase the perceived value of your foods.

Risch Wood Counter Easel With Removable Chalk Panel
5

Communication

Communicate with the customer and guide them through a display with strategically placed signage. Select styles that support your theme or reinforce your brand, such as weathered, hand-written chalkboards for a rustic display.

Cleaning Supplies
6

Cleanliness & Sanitation

Customers are more likely to shop with a business that visibly looks clean, safe, and trustworthy. In the food industry, nothing turns a customer away faster than food cases and displays that look dirty, unkept, and most importantly—unsafe to eat.

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Ideas & Inspiration

See these elements in use at the food retail page.

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Not sure where to start?

Let us help you with a free consultation or email us at FoodRetail@hubert.com.

Account Development Managers

Meet Hubert

Only Hubert delivers the expertise and products to solve complex challenges like overcoming the labor shortage, driving more food sales, and creating a memorable experience for customers.

For 75 years we’ve helped many industries—including hospitality, education, food retail, healthcare, retail, and more—overcome these unique challenges with our expertise and line of products, including displayware, display fixtures, décor, signage, bar & beverage, food prep equipment, large commercial equipment, ice machines, merchandisers, and back of the house equipment.

Want to learn more? Talk to an expert.