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This metal frame sign offers a versatile usage in that the base is adjustable from 12-24"H. The matte black coloration is a coating over steel and promotes durability with this product. This metal frame sign will accept an insert 5 1/2"H x 7"L. The shovel base on this holder is placed between boxes or under product to hold the display in place. This metal frame sign is an easy way to communicate with your customer the information concerning your promotion or display.